Link in Bio Tools: Do You Actually Need One?

A link-in-bio landing page — the kind that hosts a stack of links behind your single bio URL — solves a real problem for some accounts and adds an unnecessary extra click for others. The right answer depends entirely on how many destinations you actually need to send people to.

The case for a multi-link page

An account regularly promoting multiple things at once — a product, a recent post, a newsletter signup, a podcast episode — genuinely benefits from a single hub that can surface all of them. Without it, you're stuck choosing one link and losing the others entirely.

The case against it

An account with one clear, consistent destination — a single product page, one storefront — adds friction by routing through an extra landing page before the actual destination. Every additional click between intent and the destination is a chance to lose someone.

Match the choice to how often the destination changes

If what you're promoting changes weekly, a multi-link page (or a single link you update regularly) makes sense. If the destination is essentially permanent, a direct link is simpler and faster for the visitor, with no real downside to skipping the extra layer.

Track what actually gets clicked

If you do use a multi-link page, the analytics it provides — which links get clicked, in what order — are worth checking periodically. A page with five links where only the top one ever gets clicked is a signal to simplify, not a reason to add more.

Don't treat it as a permanent decision

The right setup can change as the account's promotional needs change — a single link during a focused launch period, a multi-link page during a busier stretch with several things going on at once.